The Best Looking Chocolate Bar

The new Kit Kat design makes it even easier to love. It highlights the iconic 4-bar wafer with subtle nods in the background and packaging — those slanted, multi-colored rectangles that tie everything together. The flat red wrapper is still unmistakable, now updated with a zoomed-in view of the wafers. The logo updates with a clean white ring, and a sharp font that feels retro yet fresh. The chocolate takes center stage, while the logo steps back in a natural evolution that stays true to Kit Kat's timeless identity. Sterling Brands kept it simple, clever, and perfectly Kit Kat.

Kit Kat is giving people even more reasons to grab a bar. The redesign cleverly weaves the iconic 4-bar wafer into the overall look. Those slanted rectangles in the background? They align perfectly with the packaging and subtly hint at the bar’s unique structure.

Almost everyone recognizes Kit Kat’s flat red wrapper. It’s iconic. The updated design zooms in on the wafers, splitting them right down the middle of “Kit” and “Kat.” That little detail perfectly captures the joy of snapping and eating the bars. Even the new font feels retro, with its bold, straight edges and long strokes.

The old creamy ring, 3D effects, and curvy font? They’ve been replaced with a clean white ring, sharp rectangular font, and a chocolaty brown drop shadow. It’s a perfect fit for the red wrapper we all know and love. The wafers now look bigger, with more focus on the chocolate, while the logo steps back a bit—just as it should. This redesign doesn’t scream for attention; it’s a smooth, natural update.

Everything about the new packaging feels polished and on point. The chocolate wafers sit perfectly next to the logo, which is just the right size. The font, drop shadow, and ring are all crisp and clean. Even the background graphic, with its flattened 4-bar design, fits in seamlessly and ties back to the bar’s structure. Every detail feels intentional.

Kit Kat didn’t try to reinvent the wheel here. This update flows naturally from what the brand already is: classic, recognizable, and distinct. The small updates make it feel fresh and modern, without needing anything over the top.

The team behind this nailed it. Kit Kat is one-of-a-kind with its 4-bar structure and bold red wrapper. That breaking point is now the star of the design, showing up as a multi-shade rectangle in the background and connecting everything. Even the rectangular, almost prismatic font feels perfectly tied to Kit Kat’s identity.

The team behind this nailed it. Kit Kat is one-of-a-kind with its 4-bar structure and bold red wrapper. That breaking point is now the star of the design, showing up as a multi-shade rectangle in the background and connecting everything. Even the rectangular, almost prismatic font feels perfectly tied to Kit Kat’s identity.