Therabrand
Thera, a family-owned brand, turns stress relief into wearable comfort. They needed a refreshed identity to match the calming science behind their products. From redesigning their logo and packaging to revamping their website and directing a serene photoshoot, we crafted a brand as soothing as their weighted robes.
Building a Brand That Hugs You Back
Thera came to us needing a complete brand and digital overhaul to better connect with their audience and drive growth. Their existing identity and website didn’t reflect the calming, science-backed experience their products delivered.
The challenge? Create a cohesive brand identity and Shopify e-commerce site that would not only resonate emotionally but also convert.
The results spoke for themselves: a refreshed brand ready for Saks Fifth Ave, a seamless shopping experience, 13k+ average organic visitors per month, and an engaged TikTok community of 18.8k followers — only at the time on launch.
A big part of the project was designing mailer box packaging that felt as giftworthy as the Therarobe itself. We focused on creating a quality, calming unboxing experience that echoed the brand’s promise of stress relief.
On top of that, we art-directed a photoshoot to capture the essence of the product—soft, soothing, and designed for relaxation — bringing the brand to life visually across their site and marketing.
Are you stuck at GTM launch without the right branding?
Get started TODAY to launch worry-free in the next 30 days!
